READER RESPONSE: "A friend dropping
Notes by Chris Horrie
A big part of the work of the features department. Has grown
out of readers letters (they are a feature in their own right,
written up and edited by feature writers).
Has become more important in recent years. The aim is to get "WIN" and "FREE" on
the front cover. Really sets the tone for the paper, magazine
or radio show and builds reader loyalty. everything from horoscope
and agony aunt to newspaper bingo and cash prizes.
Note developments and "featurisation"/packaging
Free Advice (eg medical)
"How To"... from experts
Health and beauty advice
Fantasy Football league (Daily Telegraph)
Crossword, quizzes and other "coffee break" fillers
Prize Competitions and give awaya
Horoscopes and similar features
Importance of reader response.
Reader response... potential of the internet. Instant
response through e-mail and attached "have your say" reply
forms on pages.
Example... Femail (Daily Mail online). Front page is
all reader response, (to see - search Femail Daily Mail UK
in Google), Fantastic application of reader response material.
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