The Spectator
 

The Spectator: Birth of the Periodical Press

By Karen Purnell

The Spectator was a single sheet daily newspaper published by Richard Steele and Joseph Addison in 1711, who also published the Tatler. The first edition was published on 1st March 1711, and continued until 6th December 1712.
The aim of the newspaper was to “enliven morality with wit, and to temper wit with morality…to bring philosophy out of the closets and libraries, schools and colleges, to dwell in clubs and assemblies, at tea-tables and coffeehouses”.

One of its functions was to provide readers with educated talking points, and advice on how to carry a conversation and social interactions in a polite manner. Addison and Steele also promoted family, marriage and courtesy, as a way of keeping with the values of philosophy. The Friday edition confined itself to literary matter, whereas Saturday featured moral and religious content, aiming to produce an even greater work than its predecessor: The Tatler.

The Spectator made an effort to forming and raising the standard of public opinion in manners, morals, art and literature. The editors hoped to meet the needs of women, as Addison realised that the reform of society would occur through them. Therefore, the publication was the first of its kind to appeal to female readership. Addison remarked “there are none to whom this Paper will be more useful, than to the Female World. I have often thought there has not been sufficient pains taken in finding out proper employments and diversions for the Fair ones.” Therefore, it was part of the editors' mission to remedy this.

During the times of The Spectator, literary culture was reborn in England. The Civil War resulted in the closure of many playhouses during the Puritan period, and did not improve until the reign of Queen Anne, after the Restoration. During these times only a privileged few could experience education and leisure, which prompted the success of The Spectator, which provided enlightenment for the common people. Therefore, the newspaper was widely read, although its official circulation was only 3000.

The Spectator adopted a fictional method of presentation using a "Spectator Club", whose imaginary members argued against the author’s ideas about society. “Mr Spectator”, a fictional character that observed London society, allegedly wrote the papers. He also reported on imaginary conversations thought most likely to occur in coffee houses, which is where most copies of the publication were distributed and read.

An important aspect of The Spectator's success was its ability to understand that culture and taste were values that transcended political differences. This earned it instant admiration, especially as it also avoided political controversy between parties.

Given the success of the publication in promoting polite sociability, the correspondence of its readers was an important feature. However, it is believed that on occasion, Steele and Addison may have composed these letters.

References:
"The Spectator" No 1
"The Spectator" No 2
"The Spectator" No 10
http://prayatna.typepad.com/satya/2005/07/the_spectator_a.html
http://www.britannica.com/EBchecked/topic/558792/The-Spectator
http://www.absoluteastronomy.com/topics/The_Spectator_(1711)
"Addison and Steele are Dead" by Brian McCrea, 1990.

back to BA Journalism

back to MA Journalism

back to Journalism Now