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The Guardian - The special case of the broadsheet press
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By Justyna Chlad
The Guardian is a national broadsheet newspaper with a
rich and colourful history. The paper is perceived as liberal, middle-class,
regional, and metropolitan. The newspaper originated in Manchester,
where it was founded by John Edward Taylor in 1821. The Manchester
Guardian, the broadsheet’s name at the time, was highly influential
during the great reform movements of the nineteenth century. Still
today, The Guardian continues offering a crucial and independent
forum for those in the country who enjoy debate. The Guardian Media
Group, which owns the newspaper, boasts a level of continuity that
no other national daily newspaper can equal.
The first edition was published on the 5th May 1821. At this time
The Manchester Guardian was a weekly newspaper, which was published
only on Saturdays. The Stamp Duty on newspapers forced the price
up so high that it was uneconomic to publish more frequently. The
newspaper was allowed to be published daily in 1855, when the abolition
of Stamp Duty on newspapers permitted a consequent reduction in cover
price.
The most famous editor- Charles Prestwick Scott- made the newspaper
achieve national and international recognition. The editor held the
post for 57 years starting from 1872. When Scott was in charge, the
paper's moderate editorial line became more radical, supporting Gladstone
when the Liberals split in 1886, and challenging the Second Boer
War against popular opinion. Scott bought The Guardian in 1907- after
the death of Taylor’s son.
The ownership of the paper was relocated to the Scott Trust (named
after John Russell Scott) in June 1936. Scott was the first chairman
of the Trust, the British organisation owning The Guardian Media
Group and The Manchester Guardian newspaper. The relocation ensured
the paper's independence and it developed an eccentric style. It
was then well-known for its moralising and its detached attitude
to its finances. Traditionally, The Guardian earned a national reputation
and the respect of the Left during the Spanish Civil War by being
affiliated with the centrist Liberal Party, and with a northern circulation
base.
In 1959 the paper decided to remove "Manchester" from
its title, becoming simply The Guardian. In 1964, the editor of the
paper moved it to London. This occurrence caused the loss of some
of the paper’s regional schedules. However, it continued to
be heavily subsidised by sales of the less high-brow, however much
more profitable, Manchester Evening News. Shortly afterwards financial
problems came to a head.
Finance was one of the reasons for The Guardian’s move into
London. The Guardian’s position dramatically improved due to
the investment in printing and the completion of a move to improved
offices in London in 1976. It was also supported by an expansion
programme that included the revamping of the Guardian Weekly to include
content from both the Washington Post and Le Monde. In 70s and early
80s the political climate became increasingly polarised and the Guardian's
position as the voice of the left remained unchallenged.
back to BA Journalism
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